It’s not often that a street food snack challenges the eating habits of an entire city. But anyone who’s strolled through the First District in recent days will have noticed that many people are suddenly eating their sushi with their hands —and from a sort of cylinder. The classic raw fish dish has gotten a massive handling upgrade. You simply push the rice snack from the bottom to the top using a chopstick and can take a bite right away. Have you tried the hyped-up Sushi Push Pop in Vienna yet?
Soy sauce straight from the tube
The biggest advantage of this format: It’s completely mess-free. The obligatory soy sauce is no longer balanced in a wobbly little bowl, but simply poured into the top of the package.
From there, it slowly runs through the rice and marinates the whole thing perfectly. After a few bites, you simply push the roll further up. The system is strongly reminiscent of the cult ice cream from the ’90s, but finally makes the Asian classic fully suitable for takeout.
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From eel to sweet strawberries
Behind the hype in Vienna is the newly opened store called Pushi Sushi on Naglergasse. Here, you can currently get your hands on seven different varieties of this unusual snack. The snack originally went viral on TikTok and social media and has likely influenced an entire snack culture.
Priced between 10 and 14 euros, the rolls range from classic combinations with tuna, salmon, and avocado to a hearty eel roll. Those who avoid animal products will also find tasty vegan options on the menu.
A sweet finale and matcha from a can
If you’re still in the mood for dessert after the savory main course, you should try the sweet version with banana and strawberry. To wash it down, don’t reach for a glass of water—go for the trendy Canned Matcha, available in mango or strawberry flavors.
This combination perfectly rounds out the experience. An ideal stop for your next lunch break or a quick snack while strolling through the city.
🍣 Location: Pushi Sushi
📍 Address: Naglergasse 7, 1010 Vienna
💶 Price: 10 to 14 euros per roll
⏰ Hours: Monday through Sunday, 11:00 AM – 8:00 PM
